Christopher B. Yardley

Chris Yardley worked as a salesman in the computer industry for 46 years, during 1961–2005. His career, following every opportunity afforded, resulted in him living and working in five countries during this time. He has travelled extensively in some thirty countries. He has a real interest in the political and cultures of these countries and how it determines the salesman’s approach to doing business. Prior to retirement he undertook making a record of the computer industry in which he was working coming to the conclusion that it had been the front-line salesmen who had created the computer and communications explosion we have seen since the 1980s.

Post retirement he has undertaken a Master of Science Communication at the Australian National University and followed that with a science communication study leading to a PhD.

orcid http://orcid.org/0000-0003-2857-448X

The Representation of Science and Scientists on Postage Stamps »

A science communication study

Authored by: Christopher B. Yardley
The Representation of Science and Scientists on Postage Stamps examines how the postal authorities of the world have developed unique techniques to portray science and scientists in order to convey a message behind the stamp issue. It is a multi-disciplinary examination that investigates visual representation, semiotics, science, science history and politics, amongst other issues. The author introduces and describes a technique for looking at how and why images may have been chosen. Is the image a mirror reflecting a known reality or is it a lens to challenge, to prompt further thought or action? He also hypothesises that the Internet created a real change to science communication, influencing the way images of science were used. The stamp message changed from that of pursuing a public understanding approach to an awareness of science with its increasing contextual content.