In the harsh environment of Northern Australia cattle raising is the only industry that has survived in the hinterland for any length of time. It has faced many challenges - hostile terrain, drought, distance from markets, lack of manpower - and the vast areas catch the public imagination, attracting investors and pastoralists. What then are the prospects for the beef industry in the North? Given efficient managements - and many are not - and given constructive government policies - again, many are not - the prospects are good.